Big Red Adds Big Support to 15-Year Old NASCAR Driver Austin Wayne Self

Soft Drink Brand Becomes Primary Sponsor of the Big Red Chevrolet

January 31, 2012 – (Austin, TX)

In a 1-year sponsorship agreement, Big Red will be the primary sponsor of the 07 Sellers Chevrolet driven by Austin Wayne Self in 2012.

Big Red quote:
“Big Red is very excited to sponsor Austin Wayne Self,” said Gary Smith, CEO of Big Red, Inc. “His long list of achievements prove to be the perfect partnership in continuing Big Red’s legacy on the race track. We look forward to seeing many victories from Self.”

Self will drive 27 races for Sellers Racing in the Late Model Division of the NASCAR Whelen All-American Series in 2012.

“The dream just keeps getting better and better,” says Austin Wayne Self, driver of the new Big Red Chevrolet. First we get a deal with Sellers Racing to race a full season in the NASCAR Late Model series and now we get the opportunity to race for Big Red. It’s unbelievable. The pressure is now square on me to deliver results. With the help of God, who is clearly at work here, me and the Big Red Sellers Racing Chevrolet will deliver for our fans.  I can’t wait for 2012 Season to begin. I will definitely be working as hard as I can to show my fans and my team that their faith is well placed.”

“I think Gary has a clear perspective regarding the potential of this partnership,” says Tim Self President of AM Racing. The fact is both of these brands are Texas homegrown. But the real value here is the match between Austin’s growing fan base and Big Red’s teenage target market. Because of Austin’s age, social media is a part of his life like almost every other teenager in the world. That demographic are the biggest consumers of soft drinks and more than 80% of Austin’s social media fan base is between the ages of 13 and 17.  It’s easy to see the synergy of this relationship.  Austin hit the 30,000 Facebook fan mark in less than a year and we expect the number to continue to rise as he moves out to the heart of NASCAR. We believe that we can be very effective in activating the Big Red brand with these users.  The visual appeal of the Big Red Chevrolet, coupled with the hard-hitting nature of Austin’s driving, and his age could make this the most well known team in the NASCAR Late Model series by the end of the 2012 Season. With NASCAR’s top Late Model team, Sellers Racing, managing the program you have a very powerful combination.  It’s definitely a match made in Heaven from our perspective.”


About Austin Wayne Self

Austin Wayne Self, a 15-year-old NASCAR driver from Texas, races for Sellers Racing in Late Model Division of the NASCAR Whelen All-American Series.  Self is also an international Karting champion, having competed since age 5. Self’s career goal is to race NASCAR Sprint Cup and do one-off IndyCar races at the Indianapolis 500.

Learn more about Austin Wayne Self by visiting:

About Big Red
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the No. 1 selling red soda, Big Red, Inc. also markets beverage brands NuGrape, Nesbitt’s, All Sport, Big Red Jak Energy, GPure Energy,  VIB, and SANS Soda. The company’s products are distributed widely throughout the Dr Pepper Snapple Group and Pepsi Beverages Company, as well as other independent bottlers and wholesalers. Visit us at, and join us at and

Terri Hartley
Marketing and PR Director
Austin Wayne Self
Phone 281-702-2573
Email [email protected]

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